We recently got an interesting research request about a past promotion that featured Coke cans with money inside of them. MagiCan was part of the
“Magical Summer” promotion from the summer of 1990. At the time it was
the largest marketing and promotional campaign ever for
MagiCan was supposed to be available from May 14th through
August 15th of 1990 but was pulled early due to consumer complaints about
“foul-smelling” liquid in the cans. MagiCans were filled with water in
order for to feel like a regular 12-ounce can, but malfunctions in the pop-up
mechanism or faulty seals sometimes allowed the water to leak out. While
the water was tested and found to be harmless if consumed,
Congratulations to The Contour Bottle! Unlike the surprise winner of this year’s Men’s NCAA Championship, this one was somewhat expected as The Contour Bottle was the overall #1 seed. While it started out as a close vote with Santa Claus out to an early lead, it ended up with The Counter Bottle's 81 votes to Santa's 56.
It's the simple conduit designed 99 years ago so that consumers would know it even if they felt it in the dark, and it took on a life of its own ever since. The Contour Bottle is tried and true and still standing after five rounds of being tested - just like a returnable bottle, only this time, in the brackets instead of the market!
I've always been a huge college basketball fan, but I decided not to fill out a bracket this year. If I had filled one out, it would have been toast by now. With the Madness of March upon us, we have launched a
Among the favorites are icons that
Vegas odds-makers are currently favoring the overall #1 seed, The Contour Bottle, but several insiders are predicting a Polar Bear upset. Get in on the action and cast your first round votes today at the link below:
Lillian Nordica (1857-1914) was a famous American opera star and actress who performed at the Metropolitan Opera House, Madison Square Garden, and Carnegie Hall in New York City. Along with Hilda Clark, she was one of the earliest celebrities featured in
During the 1910s,
The Red Disc or “button” sign has been used to advertise
Most of the discs were used outside a building and were combined with other signs, such as the name of the establishment. The strong graphic image became a cornerstone for outdoor point of sale signage, especially when placed at eye level and in areas where traffic moved slowly. In 1948, the discs began to be hung inside a place of business as advertising and decoration. Red Disc images also appeared in print advertising up through the 1960’s when the Arciform or “fish tail” signs began to be used.
Buddy Lee dolls were made from 1920 to 1962, as an advertising item, for the H.D. Lee Company, Inc. Garment Manufacturers. The first dolls were dressed in Lee overalls and displayed in a Minnesota department store. Because Lee made uniforms for large companies, such as The
The Arciform sign (better known as the “Fishtail” sign) was unveiled at a bottlers meeting in 1958. Within a year, this piece of advertising used in copy, signage, cartons and on vending machines. Unfortunately, by 1965, the design was phased out and replaced by the Red Disc, so familiar to everyone. It was decided that “The red circle is our strongest visual association with the trade-mark”.
I interviewed Dr. Jesse Lewis, the man who hired Mary Alexander as the first African American model to appear in