I was thrilled yesterday to visit a
Once we left the plant, our
Then, we went to several typical "tuck" shops probably not unlike one that those very shop owners might have been heading to. (By the way, maybe someone from South Africa can drop me a line in comments to let me know why they are called "tuck" shops??) There we met local families, individuals, neighbors, enterprising businessmen and women alike who warmly welcomed us in to see how their business is run, and what makes
I was fortunate to travel to the Philippines for work just over a year ago. I blogged about my visit as I gave both media and employee presentations on our rich history in that country. During my stay there, I learned that the Philippine people love the Christmas season and begin decorating months ahead of the actual holiday. I was there in early November and Manila was already decked out with lights and Christmas carols.
I was reminded of my trip when one of my colleages from the Philippines sent me this inspirational video. This Christmas version of "Where will happiness strike next" captures the holiday spirit.
I blogged last week about the Heidi Klum Dress we have in the Archives. The photograph to the left is Photo courtesy of The Heart Truth's Red Dress Collection 2011, National Heart, Lung, and Blood Institute and features Natasha Bedingfield wearing the Diet Coke Red Dress from the kickoff event at the New York Fashion Week a few weeks ago.
For the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The Heidi dress is always one of the hits when we give Archive tours to our marketing colleagues.
I am excited to write that I am about to travel to Shanghai China for the month of October to work at the Shanghai EXPO and then on for a week to work with our colleagues in Manilla Philippines. The
We have blogged before about our long heritage and some of the efforts of The
More recently, The
While my wife and kids were on vacation in Seattle last week I received a text from them with a photograph of the menu from the 5 Spot restaurant. The portion of the menu she sent me offered
The 5 Spot is interesting in that the menu and the interior decor have changed over time as they have completed a regional food festival altering the menu every few months to focus on a different region of the US. While my family was there, Seattle was the theme and the place was decorated with computer paraphernalia and grunge band flannel shirts.
I e-mailed Jessica Skye Bolt who is the General Manager of the 5 Spot and she said that the
Just in case you had not seen the news, Mello Yello has received a brand and graphic overhaul. We worked with the brand team during the last six months as they reviewed the packaging and positioning of the brand. Mello Yello was introduced in 1979 in the US and apparently made an impact on a brand blogger. Garland Pollard writes the BrandlandUSA blog and recently had an interesting post remembering Mello Yello. Check out his post and let me know what you remember of our "Smooth" brand.
I was going through some old photos in the Collection today when I stumbled across an old friend. We often used images of our products in market as part of our training courses for our service force. In the photograph to the left, Franklin Garrett had to serve as a stand-in model for a service station photo shoot.
People in Atlanta will remember the Franklin Garret served as the City's Official Historian for a number of years and was long associated with the Atlanta History Center.
However, many readers do not know that Franklin was employed by The
Anyone who has researched at the Atlanta History Center will recognize Franklin's distinctive handwriting on this document on the "Origin and Progress of
I wonder how he was pressed into service as a model for this photo from 1941?
Returning to our ongoing theme of
We asked the Carvers if they would let us make a few videos and blog about their menu and the decor and they were thrilled - but we had to be there when they cooked the food at 6:00 AM. Our dutiful staff set their alarms a little earlier than usual and arrived at the grocery to film. The first thing you noticed was the amazing smell of the
I hope you enjoy the video as much as we did filming it and keep reading to catch the next one where Sharon shares her
We are celebrating 40 years of Earth Day here in the US, and Coke has been along for the green ride since the beginning. I told you all last year about the Ecology Kit called Man In His Environment that Coke put out in 1970 as a way to teach about environmental issues and the impact of everyday decisions on the environment. We had a few readers comment that they actually remember playing the game, so I thought this video from the Archives might ring a bell for those of you familiar with it, and be a good overview for those who had not heard of it.