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February 20, 2008

Sports stars in our ads

Did you know that in the 1950s, a number of Coke ads featured famous African-American sports champions? Among them were Larry Doby, the first Black baseball player in the American League; Chicago Cubs Hall of Fame first baseman Ernie Banks; and Olympians Jesse Owens and Alice Coachman. In fact, we have each of these ads on display at the New World of Coca-Cola.

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