Swing the Singles
During the 1960s, popular music helped deliver Coke’s ad messages. On the radio, listeners heard the jingle “Things Go Better with
The commercials were so popular that listeners bombarded radio stations with requests to play them. In response, Coke bottlers distributed 60,000 special Swing the Jingles promotional records that featured artists like The Drifters and Little Milton.



Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.