Installing bottle openers in homes

One of the really interesting marketing programs used to sell more Coke involved female bottling employees – and targeted stay-at-home moms.

Between 1932 and 1935, women were hired by Coca-Cola bottlers to bring a free sample of Coke in a bottle to housewives in their homes -- and install a Starr X bottler opener while they were there. This promotion greatly increased the amount of Coke consumed at home.