The Perfect Serve of Coke
One part of my job is to help blend Coke’s heritage with today’s business. That's what I try to do on this blog, and it's also taken shape in another project lately.
My team and I have been working with our Marketing colleagues and a new restaurant that opens today in Atlanta -- called Holeman and Finch Public House -- to help them serve the perfect
Coke looked at this idea decades ago, of course, and we've always known there was an ideal temperature and other environmental factors that helped a Coke taste best. We shared this with the Holeman and Finch team, and realized that each person has his or her own perfect serve of
At the new Public House restaurant, guests will get a unique experience of the Perfect Serve. See more in this video -- my first video appearance on my blog!
We're thrilled to have partnered with Holeman and Finch on this project, and love the idea of returning the artistry to the act of serving a Coke.
Please tell me what your perfect serve is. Mine is the contour bottle taken from an ice-cold cooler and consumed on the spot.
(See part 2 of the "Perfect Serve.")
My name is Phil Mooney, and I've served as the historian/archivist for 
Hi All, Nice website, different then the rest. I will keep on reading. I have a question, I have 4 books 2 of them from 1947, it's Serial number is 0473, it's the Architect Guide for the Design of Coca cola bottlings plants, with Blue prints and all. But I have no clue if it's rare, I think so. MR Phill Mooney are you able to help or anyone else.. I am from Holland. Thanks you all, Rene
Posted by: Rene | April 14, 2008 at 10:07 AM
Thanks very much for your note. From the description you provided, it sounds as if you have one of the Standardization Guides that were issued to bottlers of Coca-Cola. These booklets contained detailed information on the proper look for just about any element used in the Coca-Cola system -- from vehicles to letterheads. Some of these guides had detailed plans for the construction of bottling plants so that there would be consistency in appearance. In the United States, these booklets will frequently sell between $100-$250 when they are offered for sale. -- Phil
Posted by: Phil Mooney | April 14, 2008 at 11:59 AM
Greetings from D.C.! Congrats on the first video blog! It looks great. I can't wait to try Holeman & Finch and discover my Perfect Serve.
Posted by: loving coke in d.c. | April 14, 2008 at 12:30 PM
My Perfect Serve? Coca-Cola, for some reason, maybe the nostalgic side of it, seems to taste better from the 8 oz. glass bottles. Iced cold... sipping it right from the bottle. That's The Real Thing, baby!
Posted by: Ray | April 14, 2008 at 03:06 PM
wow! what a great blog. i love the video. i can't wait to check that place out. my perfect serve is a coke from the fountain over cubed ice in a plastic cup! for some reason coke seems more bubbly in a plastic cup vs. a glass. :)
Posted by: jeny13 | May 02, 2008 at 02:30 PM
Shaved ice, hard plastic cup dripping with sweat, 90 degrees outside. Mmmm! Reminds me of being five years old and being allowed one coke every Saturday.
Posted by: KayKay | May 02, 2008 at 04:07 PM
Was on a visit to Germany a few month ago and you would think I would comeback talking about the beer. Instead I have been sharing an orange drink called Mezzo-mix. I was pleased when I found that it was bottled by Coke Cola Co. May first thought was that as trends go it just hadn't reached the US market yet. My question is : "Will it ever be a US product"?
Posted by: dick4n | May 07, 2008 at 12:58 PM
dick4n - Mezzo Mix has been available in Germany since the early 1970s, and we currently have no plans to bring it to the U.S. I'm glad to hear you liked it, though! For those who haven't tasted it, Mezzo Mix is a mixture of cola and orange flavor. Thanks -- Phil
Posted by: Phil Mooney | May 07, 2008 at 02:34 PM
I would like to know in what states can you purchase the 8.5 oz.aluminum bottles of coke. They taste good i got some when i was in Atlanta this summer at a affair and love the size, but i live in norfolk, Virginia. I also like them because they get colder to me in aluminum.
Posted by: zavier21 | November 16, 2008 at 07:12 AM
zavier21 - The aluminum contour bottle was first introduced in limited markets in the U.S., and is going nationwide. The contour aluminum is available for Coke, Diet Coke and Coke Zero, and is designed to be sold in locations at select college campuses, concert and event venues, bars, clubs and upscale full-service restaurants -- and it is always served cold. Whether the bottle is available in different cities across the U.S. is a decision made by each local bottler, so I don't have a list of which towns or locations will have the bottles heading into 2009. Thanks -- Phil
Posted by: Phil Mooney | November 19, 2008 at 04:11 PM
Being a native Atlantan, I love Coke. Probably 10 years ago I was in a Waffle House Restaurant and they had a sign describing how they serve the perfect Coke. "Poured cold down the side of a glass over 33 degree wet ice." Ever since I saw that, I wet the ice in the glass, drain off all excess water, then pour the cold Coke down the side of the glass. Coke doesn't fizz up, stays carbonated, and is absolutely perfect every time.
Posted by: Scott | December 24, 2008 at 01:04 PM
For me the perfect serve of coke has been to pour it from a 8oz bottle ice cold over ice into an anodized tumbler.
I also really like it served in a carafe from the older lunch counter style soda fountains.
Posted by: robbie | April 04, 2009 at 06:30 PM