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June 27, 2008

General Eisenhower and Coca-Cola plants

A key part of Coca-Cola’s history is that during World War II, the Company’s long-time leader, Robert W. Woodruff, said that every U.S. serviceperson should get a Coke for 5 cents, wherever he was.

And they did pay only a nickel – wherever they were – even though that meant sending portable Coca-Cola bottling plants around the world. Over 5 billion servings of Coca-Cola were distributed to U.S. troops during the War.

Did you know that General Dwight D. Eisenhower actually requisitioned 10 Coca-Cola bottling plants for U.S. troops overseas?

The telegram with that requisition was sent on June 29, 1943. It asked for the following:

  • 3 million (filled) bottles of Coca-Cola
  • Complete equipment for bottling, washing and capping 3 million bottles twice a month
  • Sufficient syrup and caps for 6 million refills

Just one note: We were to ship the Coke and equipment without displacing other military cargo!

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Comments

What was a portable bottling plant composed of?

Mike - Good question. The portable bottling plants actually were complete bottling plants! They had everything necessary to produce the Coca-Cola, clean and fill the bottles, and even put the caps on! In addition to the portable bottling lines, we also had special dispensers for the areas in which we could not get the lines. These "jungle dispensers" (as they were called) were used in the more remote areas and dispensed Coke in cups -- just as the servicepeople would have gotten at home at the soda fountain. -- Phil

I found an old check dated 10/05/1935 from the CocaCola Bottling Company in Ottumwa, Iowa. The check was made out for $12.46 to Oskaloosa Warehouse and signed by Robb L. Taylor. It is check number 9833 and was cashed out on 10/14 or 15th of 1935. Can anyone provide any details to this check? Was it a payroll check? a week's wages? a check for supplies? Who was Mr. Taylor? Thanks for any info.
Sheri
Austin, Texas

Sheri - The first bottling company in Ottumwa opened in 1911. I do have a record of a R.L. Taylor (Robert), owner of the Coca-Cola Bottling Company of Ottumwa; he went to Ottumwa in 1927 and established his bottling company there. (He was born in 1889 in Tennessee.) I'm afraid I wouldn't have a way to tell what the check was used for, as each bottling company had different accounting practices and paid different amounts for supplies, salaries and everyday costs. Thanks -- Phil

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