The Gods Must Be Crazy - with Coke
I read a news story last Friday that a new group of people who have had no contact with the outside world has been discovered in a remote corner of the Amazonian rainforest. It turns out more than 100 “uncontacted tribes” remain worldwide. That’s pretty amazing. And though I know fiction and fact are very different, in reading about this group I was reminded of the movie “The Gods Must Be Crazy.”
While I’ve mentioned a few movies that featured Coke and diet Coke in cameo appearances (a vending machine in the background, someone drinking a diet Coke on screen, etc.), this is a movie in which Coke – or a Coke bottle, to be exact – plays a major role.
This South African movie about a Coke bottle that literally falls from the sky and lands among a remote village of Bushmen caught the public by storm. The movie shows how something as commonplace as a
If you haven’t seen this movie, or haven’t seen it in a few years, you might want to rent it and have a laugh!



Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.