The 1964 Olympic Games in Tokyo
The Olympic Games in Beijing begin next Friday, and I thought you might be interested in something really helpful that Coke did for the 1964 Olympic Games in Tokyo.
We produced guide maps, street signs, sightseeing information and a Japanese / English phrase book to help the fans and the journalists get around the city.
The phrase book was so popular that it was used as a model for the 1968 Games in Mexico City, the 1972 Winter Games in Sapporo, Japan, and the 1972 Summer Games in Munich, Germany.
Also at the Olympics in Tokyo, this photo shows one of the trucks that delivered six tons of Coke products through the main gate of the Olympic Village – all to refresh the athletes.
My name is Phil Mooney, and I've served as the historian/archivist for 
Its great to see two of the greatest brand name work together to promote greatness in life.
Posted by: waikit-coke | August 04, 2008 at 08:58 AM
Phil, in honour of the opening of the Olympics, today at 12 noon, all Walmarts in Ontario Canada gave out limited edition Coca-Cola Olympic cans to the first 500 customers. A nice gesture.
Posted by: peter | August 08, 2008 at 02:39 PM
Peter - It's a good thing American collectors didn't hear about that promotion. There might have been traffic jams at border crossings! Thanks -- Phil
Posted by: Phil Mooney | August 11, 2008 at 11:00 AM