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October 16, 2008

Our newest Olympic Torch

Yesterday I had the honor of introducing Olympian Sergey Bubka at the World of Coca-Cola in Atlanta.

Coke_and_sergey_bubkaMr. Bubka is the 1988 Olympic gold medalist and the current world record-holder in pole vaulting with 6.15 meters. (That’s more than 20 feet!) His record has stood for almost 15 years.

He’s also a member of the International Olympic Committee and President of the National Olympic Committee of Ukraine.

We were thrilled that Mr. Bubka could help us install our latest piece into the World of Coca-Cola – an Olympic Torch from the 2008 Games in Beijing.

Since World of Coca-Cola opened in May 2007, we’ve had a display of Olympic Torches used in the Olympic Torch Relay, an event sponsored by Coca-Cola since 1992. The Torch from Beijing is a great addition to our exhibit.

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Comments

The Beijing torch looks great (and so does Phil)! It's much better looking than some of the earlier ones.

The actual process of lighting the torch is remarkable - the sun's rays are concentrated by a parabolic mirror (right), during a ceremony performed by eleven women representing priestesses. This followed by an elaborate ceremony that ultimately lights the official Olympic torch. A short (4 minutes) highlight video of some moments from the ceremony is shown below, for those wishing China torch.

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