50 years of Coke's fishtail design
In the world of
That refers to the Coke logo shown at the top of this calendar – red with indentions on both sides. (The “fishtail” term comes from the fact that each side looks like the tail of a fish.)
Technically it’s called the “Arciform” logo, but fishtail is more common.
The Arciform logo was unveiled in 1958 and used until 1965. You can see it on metal signs, in magazine ads, on coolers, on paper cups and more from that time.
We have one of these calendars (from 1962) in the Collectors Corner of the World of
A calendar like this one would sell for around $450.
Happy 50th birthday to the fishtail and, as always, happy collecting!
Phil Mooney is The 
Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.
Justine Fletcher recently received her MA in Archives Management, and supports the Archives team in a variety of roles.
