Always Coca-Cola
I mentioned that our
In 1993, we made a sharp shift in our advertising with the “Always” campaign. “Always” was diverse in nature, with an initial run of 27 commercials created to appeal to specific audiences. (That was very different from our past campaigns, when we often had ads following a specific theme or that were meant to appeal to a large audience.)
The “Always” ads ran around the world and included a variety of innovative technical approaches, such as computer animation. (Remember, it was innovative at the time!) The commercials used everything from humor, music, animation and even Shakespearean parody to appeal to people's enjoyment of the Coke taste and the refreshment it provides.
The "Always
Phil Mooney is The 
Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.
Justine Fletcher recently received her MA in Archives Management, and supports the Archives team in a variety of roles.
