Attached is a link to the captions we have received this week regarding the Bears Out West:
http://www.coca-colaconversations.com/my_weblog/2009/04/friday-fun-bears-out-west.html#comments
Once again, the greek had the winning entry:
the greek will win a gift from our gift closet. Thanks for your participation in our contest. Come back tomorrow for yet another exciting challenge!
We have had several request to have the widgets we have provided be available for download to your desktop. As you know, currently the widgets were designed to be used in conjunction with a Facebook or MySpace account.
We have been working with our design group and they have written the widgets to be used with the Yahoo Widget engine. If you follow the link below, you will be able to download all three of our widgets to your desktop. If you are using the Yahoo Widget, your images and recipes will update automatically.
For this week's contest, I have chosen a piece of original art that features bears at Yellowstone enjoying the pause that refreshes. This painting dates back to 1931.
Your challenge is to submit a witty caption for this image before 5pm on April 29. We will announce a winner on Thursday, April 30.
For the last post highlighting our Earth Day exhibit, I’ll share this bottle cap promotion from Belgium that tested my French language skills. In collaboration with the World Wildlife Fund, The Company created two nature preserves in Belgium in 1978. We ran a bottle crown and poster promotion to collect all of the animals of Belgium found under bottle crowns. Some crowns had the WWF “Panda” symbol and for each “Panda” crown sent in, The Company and its bottlers offered donations to the WWF to build the nature preserve. We actually had to try to recall some French to match up the animals on the bottle caps to their proper locations on the map! (I think we did OK).
Attached is a link to the captions we have received this week regarding the Art Deco Delivery Truck:
robbie had the winning entry:
Housecalls, on the Coke side of life.
robbie will win a gift from our gift closet. Thanks for your participation in our contest. Please check back tomorrow for a new challenge.
In the early 1970s, The Company produced and distributed "Man In His Environment", a basic teaching kit to introduce students in grades four and up to environmental issues. The kit helped students discover for themselves the basic principles of ecology: management of resources and planning, when each action taken affects the environment. The kit was designed so the students not told the answers, rather they had to become involved in the decisions and discover answers for themselves. For example, the students role-played as planners deciding whether or not to build a variety of industrial, commercial and recreational improvements on the board that simulated a natural environment. The kit was distributed to schools throughout the country, with a 36 page teacher’s guide. Have you ever seen this game, which is now a collectible?
Happy Earth Day! Did you know that in 1970, The Coca-Cola Company launched an advertising campaign to promote the returnable Coca-Cola bottle as the logical answer to some of the solid waste problems facing the environment? The theme for this series of ads provided a public service message to point out the responsibility of consumers in the area of litter. The copy on this ad reads: “What the world needs today are containers that recycle… So buy Coca-Cola in returnable bottles. It’s best for the environment and your best value.”
Here are a few more artifacts that we pulled out from the Archives to celebrate Earth Day. In 1970, The Company launched an anti-litter campaign featuring the slogan, "Bend A Little". The goal of the "Bend A Little" campaign was to remind people that cleaning up America called for a little extra effort from all of us. The ads depicted people "bending a little" to keep America green and clean. Our bottlers ran special promotions giving away these "Bend A Little" litter bags featured in this case:
The Company was also one of the strongest supporters of a nationwide campaign in the early 1970s called "Keep America Beautiful." An interesting fact about the 1973 K.A.B. Day poster shown below is that, along with the six other Coke Archives posters we have in our Earth Day display, it was framed using all environmentally friendly materials. The frame’s wood moulding is made from 100% recycled materials, keeping mature trees standing and the mounting board is made from 100% biodegradable and 100% recycled materials. Someone joked that we keep “recycling all of our old stuff” from Archives!
As I am sure you are aware, this Wednesday, April 22, is Earth Day. We have been celebrating this event all month long here at Coca-Cola Headquarters, and we've even created a display of artifacts from our Archives celebrating Earth Day. On the blog this week, I’ll be sharing some images of the items on exhibit, along with some “did you know” facts. The first picture I’d like to share is this Coca-Cola “Ecology” Soda Fountain cup that I know Coke collectors will love. Have any of you seen this fountain cup before?
Welcome to the Coca-Cola Conversations blog! We'll share information on a wide variety of topics, ranging from our role in history to Coke collectibles. However, the blog only works if there is a two-way dialogue. We look forward to chatting with you!
Phil Mooney is The
Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.
Justine Fletcher recently received her MA in Archives Management, and supports the Archives team in a variety of roles.
We want you to leave comments and ask us questions on this blog. However, we will review all comments before they go live, and will not post any that are inappropriate or offensive. We will only post comments that relate to the subjects covered by this blog, and may need to edit some of the comments from time to time. Please understand that comments posted to this site do not represent the opinions of the Company.
Did these people ever stop to think the bears may not only be thirsty? ... Coca-Cola, the ideal appetizer.