Recycle Week in Great Britain

Inspired by a 1949 poster from the Archives, Coca-Cola Great Britain commissioned a team of artists to design and create the world's largest recycled piece of artwork. More than 200,000 aluminum cans, extending over 100 meters in length, were used in the development of the artwork that was installed on top of the chalk cliffs of the Sussex coastline. It required a week to complete and can only be fully viewed from the air. At the end of Recycle Week, each of the 200,000 cans will be recyled saving enough energy to keep a television running for seventy years.Shown below is the 1949 poster that inspired this project and a photo of the completed artwork called Precious Metal.