Something Old, Something New. Something Green, Something Blue.
One of the cool parts of my job is working with the history of the many brands we have. If you've seen the new Sprite cans and bottles in the store recently, you may have experienced a little bit of nostalgia. The new Sprite packaging puts a modern, updated spin on its signature look. The new logo connects to the "spark" shape seen in the 1966 can on the left. It also borrows from the other Sprite logos in the images below from 1985 and 1997, respectively. Can you identify any other resemblances to the older cans??




Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.