Spotlight On The World Of Coca-Cola - 1928 Mexican Calendar
While Coca-Cola may have been available in bottles or as a fountain product imported from the US, Bottling operations for The Coca-Cola Company began in Mexico in 1926 in the cities of Tampico and Monterrey, Mexico. It did not take long for some of the traditional advertising forms to be used.
This calendar from 1928 is one of the oldest Mexican artifacts we have in our collection. When we were developing the story for section of the Milestones of Refreshment gallery pertaining to international expansion, we knew this calendar had to be included.
Regardless of the language, it is easy to identify the slogan, "Deliciosa Y Refrescante."




Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.