In 1927, The Company ran the Six Keys to the popularity of Coke campaign. This was the first promotional contest of its kind ever attempted - with a $30,000 cash prize for "simply looking for and noticing Coca-Cola advertising." Contestants were required to search for the six keys to Coke’s popularity, or the six reasons why people like Coca-Cola – and to write in one paragraph which key appealed most to them and why it was a good reason for the popularity of Coke. This promotion ran in major magazines of the time, such as The Saturday Evening Post and Life. The Six Keys were: Taste, Thirst, Purity, The Nickel, Sociability, Refreshing. Few contests during that time attracted more widespread attention. I have attached some of the associated advertising below.
Phil Mooney is The 
Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.
