King Size Coca-Cola
I was researching in the photograph collection today and ran across this image from the February 1960 issue of Coca-Cola Overseas. The Coca-Cola Overseas magazine was produced by The Coca-Cola Export Corporation from 1948 until 1971 and featured stories and photographs from our offices around the world. The magazine serves as a great reference resource whenever I need to research our activities or advertising campaigns in different countries.
The photograph to the right was taken in November, 1959 and had the caption, "Maracaibo, Venezuela - During a recent promotion at the Sears store, this man on stilts introduced King-size Coca-Cola to over 7,000 visitors."
I was trying to guess how tall the stilts were? Based on the car and the sign, I figure he must have been nearly 12 feet tall. What do you think?




Ted Ryan manages the Archives collections and exhibits. He loves social media and in addition to the blog, Ted runs the Archives Twitter and Facebook feeds.
Jamal Booker is the processing archivist, responsible for cataloging and digitization. A huge music fan, he also films and edits all of the videos on the site.