Milan Fashion Week Coca-Cola Light Bottles

Part of the fun of writing this blog is to give the readers a "behind the scenes" look at some of our activities.  With that in mind, I am going to be writing several blog post over the next month giving the details on some fashion art bottles we just acquired and their eventual display next month at the World of Coca-Cola.

Last September in Italy, Coca-Cola light and eight renowned female designers teamed up to present a Coca-Cola light "Tribute to Fashion."  32 contour bottles were designed and presented at the opening of Milan Fashion Week.  These bottles were later auctioned by Sotheby's with the proceeds going to aid the victims of the earthquake in the Abruzzo region of Italy.  Collector bottles were also produced and were quickly sold out and are still popular and valuable on E-bay.

The designer bottles were recreated as part of a citywide two week outdoor exhibition of the designers work. Eight of these outdoor bottles were just acquired by the Archives as part of our permanent collection.

While the photos below are not as glamorous as the activations around Milan Fashion week, I thought you might want an early glimpse of the bottles.  We will have better and more photos to come, along with the stories from the eight designers as we prepare the exhibition at the World of Coca-Cola.