The Man Behind The Secret Formula

On this date in 1923, Robert Woodruff was elected President of The Coca-Cola Company. More impressive than that, he began what would be a career of leadership with the Company that lasted more than six decades. Under his leadership, the six pack, the standardized cooler and the automatic fountain dispenser were all introduced. He also spurred the growth of Coca-Cola as an internationally loved beverage, and he is the man responsible for creating the allure of the Secret Formula. I sat down and spoke with award-winning reporter and author Frederick Allen, author of Secret Formula, about Robert Woodruff and what he learned about him in his research.