IGA And Coca-Cola

I had a great time making a presentation to IGA (Independent Grocers Alliance) on the Coca-Cola Conversations blog.  Founded in 1926, IGA has a rich heritage and our brands have been linked througout the years.  During the course of our conversation today, they shared several interesting photographs of stores with great Coca-Cola signage.  The photo to the right has a great 1941 tin sign that would is valued between $ 600 and $ 800 today depending on the condition.  I always love to see how our marketing material was used in the stores and can not wait to explore the IGA photo collection.