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March 29, 2012

The Coca-Cola Archives Facebook Timeline is Live!

You may have seen the Coca-Cola Facebook Timeline which celebrates the brand through the lens of Coke fans through the years. We have just launched the Coca-Cola Archives Facebook Timeline, which showcases stories, television commercials and advertising throughout the years. Check it out and let us know what you think! Coke Archives Timeline
February 29, 2012

What did Coke fans do before Facebook?

Ever think about how a Coca-Cola fan would have "shared" his love for Coke in the 1890s? What about in the 1940s? Chances are that you would have written a letter or made a postcard with your Coca-Cola picture and sent it (by snail mail) to The Coca-Cola Company.

We've gone through the Archives and pulled out our "fan history" over time. The letters, pictures, stories and videos sent by Coca-Cola fans over 125 years are showcased on the Coca-Cola Page timeline. What you'll see represents the history of the brand through the lens of fans.

A friend of the Archives, Lynn Watson-Powers, went through her own photo collection and sent this early 1980s photo to us, along with the following quote: “Life didn't get any better than riding in the back of Mike's pick-up truck with my best friends, Andy, Beth and Paul, in the Washington, DC suburbs in 1984.” (Lynn is second from the left in the picture).

Lynn Watson-Powers Coca-Cola picture
February 05, 2010

Boys And Girls Club of America

COKE BUSI am a little late blogging about this, but I still wanted to share an opportunity for everyone to get a sneak peak at one of the ads from this weekends big game and to support the Boys and Girls Club of America.

As you can tell from this 1948 photograph showing a delivery truck with a message for the Boy's Club, The Coca-Cola Company has a long heritage of supporting the Boys and Girls Club of America.  Many of our Chairman from Woodruff on down have served on the Board of BGCA culminating in Roberto Goizueta announcing a 10 year $60 million dollar commitment.

This year, if you give a gift of a virtual Coca-Cola on Facebook, the Company will donate a dollar to the Club and you will be give a 20 second sneak peak of one of the new ads. 

January 26, 2010

Coca-Cola Conversations 2nd Birthday and Coke By The Numbers

W6121-lo The monitors in the loft portion of the World of Coca-Cola in Atlanta display a feature we call "Coke by the Numbers," which have a dizzying array of numerical facts about our Company.  For example, did you know that in the first year of operation, we only averaged sales of nine drinks per day?

We were recently discussing some of the numbers associated with our blog and other social media outlets and we were amazed at the outreach.  Part of this was spurred on by the fact that this blog just celebrated its second birthday on Saturday, January, 23rd.  In those two years, we have written over 450 posts and fielded over 3,700 comments.  While we are still not able to answer questions about the value of individual collectibles, we have created a section of the blog which gives you broad guidelines on values.

In addition to the blog, we have started our own YouTube Channel where we have posted 45 videos which have been viewed nearly 500,000 times.  We are really excited about the addition of videos to the YouTube Channel and embedding them on the blog and are proud of some of the content like the Cooking with Coke series featuring James Beard nominated Chef Linton Hopkins and the oral history interview with Mean Joe Greene.

We have also launched a facebook page where you can join the more that 600 fans of the Coke Archives and you can also follow us now on Twitter where we are approaching 500 followers.  While you will generally see all of our blog post on these two sites, we try to offer some different or expanded stories and photos via facebook and Twitter.

Thanks to everyone who has read and commented on the site these last two years and I hope that we will continue to provide a blog that entertains and educates.